Vision

Becomes a leader in home fashion focusing on luxury and trendy (CHIC) style that reflects uniqueness and lifestyle.

Mission

Focuses on creating experience, inspiration, and product and services that are different from competitors to create the highest customer satisfaction.

Core Values

C - Customer Care

Provide excellent service and create customer impression

H - Human

Develop ethical and motivate personnel

I - Innovation & Inspiration :

Innovate and inspire customers

C - Co-operation

Cooperate and coordinate internally to continuously improve the organisation

Business Goals

The Company aims to become a leader in one-stop shopping for furniture, home décor, home accessories, and mattress and bedding. The Company focuses on creating satisfaction and experience in product offerings that are different to customers under the concept “Home Fashion Living” or “Living is not just to live but to live Fashionably” to emphasise its uniqueness and modernness. Additionally, the Company plans to expand its branches to major cities in other regions in the country to serve a broader customer base.

History

  1. May

    Registered to establish the Company by Mr. Kijja Pattamasattayasonthi on 26 May 2009 with a registered capital of Baht 3,000,000 which consisted of 300,000 common shares at a par value of Baht 10. The head office was located at 6/5-6, Moo 4, Rama II, Soi 83, Samae Dam, Bang Khun Thian, Bangkok 10150.

  2. January

    • The Company opened its first branch in Bang Na district, renting a 550.60-square-metre space in Index Living Mall, Bang Na.

    December

    • The Company increased share capital by Baht 87,000,000, totalling a registered share capital of Baht 90,000,000, which included 8,700,000 common shares at a par value of Baht 10 offered to existing shareholders to provide working capital for business operations.
    • The Company opened its second branch in Praditmanutham at 90 Soi Yothinpattana, Praditmanutham Road, Khlong Chan, Bangkapi, Bangkok 10240 with a total space of 9,189 square metres to serve customers in that area and create brand awareness.
  3. January

    • The Company opened a distribution centre in Bang Khun Thian at 20/6, Moo 6, Bang Khun Thian, Samae Dam, Bang Khun Thian, Bangkok 10150.
  4. April

    • The Company opened its third branch at Mega Bangna at Lot No. 1520, 1st floor, 39, Moo 6, Bang Kaeo, Bang Phli, Samut Prakan, 10540 with a space of 1,248 square metres inside Mega Bangna to service customers in that area and create brand awareness.

    May

    • The Company opened its fourth branch in Hua Hin at Pure Plaza located at Pure Plaza Tower, 2nd floor, 35/5, Petchkasem Road, Hua Hin, Prachuap Khiri Khan 77110 with a space of 1,800 square metres to serve customers in that area and create brand awareness.

    November

    • The Company increased its share capital by Baht 110,000,000, totalling a registered share capital of Baht 200,000,000 which included 11,000,000 common shares at a par value of Baht 10 offered to existing shareholders to provide working capital for business operations.
  5. January

    • The Company closed its branch at Index Living Mall, Bang Na as it planned to open a stand-alone in Bang Na which would provide a larger sales area and better meet the needs of customers, leaving the Company with a total of three branches.

    December

    • The Company opened its fourth branch in Pattaya at 244/31, Moo 11, Sukhumvit Road, Nong Prue, Bang Lamung, Chonburi 20150 with a space of approximately 9,998 square metres to serve customers in Pattaya City and nearby provinces.
  6. March

    • The Company increased its capital by Baht 50,000,000, totalling a registered capital of Baht 250,000,000 which included 5,000,000 common shares at a par value of Baht 10 offered to existing shareholders to provide working capital for business operations.

    December

    • The Company opened its fifth branch in Bang Na at 983, Bangna -Trat Road, Bang Na, Bang Na, Bangkok 10260 with a 10,857 square-metre space to serve customers in that area and create brand awareness.
  7. March

    • The Company closed its branch in Hua Hin as the space was too small to fully serve customers, leaving the Company with a total of 4 branches.

    May

    • The Company closed its branch in Mega Bangna as the Company had opened a new branch in Bang Na with a larger space to serve customers and the customers would be the same group of customoers, leaving the Company with a total of 3 branches.

    December

    • The Company increased its capital by Baht 95,000,000, totalling a registered capital of Baht 345,000,000 which included 9,500,000 common shares at a par value of Baht 10 offered to existing shareholders to provide working capital for business operations.
  8. April

    • The 2016 Annual General Meeting on 29 April 2016 approved the dividend payment for the 2015 operating results at the rate of Baht 1.88 per share, totaling 34,500,000 shares worth Baht 64,860,000 and record of legal reserve of Baht 4,300,000.

    May

    • The Company increased its capital by Baht 155,000,000, totalling a registered share capital of Baht 500,000,000 which included 15,500,000 common shares at a par value of Baht 10 that was paid at Baht 2.50 per share offered to existing shareholders to provide working capital for business operations.
    • The Company engaged DHL Supply Chain (Thailand) Company Limited (DHL) to manage its warehouse and distribution centres. The warehouse is located in Bang Plee, Samut Prakan.

    June

    • The Company closed its distribution centre at Bang Khun Thian since it used DHL’s warehouse and distribution centre in Bang Plee instead.

    October

    • The Company registered the relocation of its head office to 90 Soi Yothinpattana, Praditmanutham Road, Khlong Chan, Bangkapi, Bangkok 10240.
    • The Company opened its fourth branch in Ratchapruek at 6/15, Moo 2, Om Kret, Pak Kret, Nonthaburi 11130 with a area of 14,159 square metres and launched a new product brand, “Rina Hey”, in the allotted space in its branches starting from Ratchapruek branch, Praditmanutham branch, Bang Na branch, and Pattaya branch, respectively.
  9. April

    • The 2017 Annual General Meeting on 29 April 2017 approved the dividend payment for the 2016 operating results at the rate of Baht 0.60 per share totaling 50,000,000 shares worth Baht 30,000,000 and record of legal reserve of Baht 2,600,000.

    September

    • The Extraordinary General Meeting (before conversion) No.1/2017 on 26 September 2017 had resolution to approved the conversion of Chic Republic Company Limited to a public company and the change of its name to “Chic Republic Public Company Limited” and registration of its change in a par value from Baht 10 to Baht 0.50.

    October

    • The Company registered its conversion to a public company

    November

    • The Board of Directors’ Meeting (after conversion) No.3/2017 on 13 November 2017 approved the interim dividend payment at the rate of Baht 0.023 per share totaling 1,000,000,000 shares worth Baht 23,000,000 and record of legal reserve of Baht 1,700,000.
  10. February

        • The Company registered its electronic business operations with the Department of Business Development to prepare for online sales.

    March

        • The Company established its subsidiary in Cambodia under the name “Chic Republic Co., Ltd.”

    September

        • The Board of Directors’ Meeting (after conversion) No.7/2018 on 7 September 2018 approved the interim dividend payment at the rate of Baht 0.035 per share totaling 1,000,000,000 shares worth Baht 35,000,000 and record of legal reserve of Baht 1,300,000.

    October

        • The Company opened its fifth branch in Cambodia on the 1st floor of Aeon Mall 2 Sen Sok City, Phnom Penh, Cambodia with a space of 3,502.00 square metres as the Company saw an investment potential in a neighboring country, especially in the CLMV market, which is fast-growing economy. Moreover, the Company saw a growing economic potential of Phnom Penh, Cambodia and business opportunities that could lead to business expansion. Therefore, the Company made its first overseas expansion in Cambodia.

    November

        • The Company launched a new imported product brand “Ashley” in the allotted space in its branches in Thailand.

    December

      • The Company received ISO 9001:2015 certification, a quality management system standard that specifies requirements for quality management system of an organisation that demonstrates quality and efficiency in internal operations.
  11. September

    • The Company opened its sixth branch in Ramindra at 739/1, Ramindra Road, Khan Na Yao, Khan Na Yao, Bangkok 10230 with a space of 7,800 square metres to serve customers in that area and create brand awareness.

    October

    • The Company submitted an application to register its direct marketing business to the Office of the Consumer Protection Board (OCPB) to prepare for its online sales on www.rinahey.com.
  12. March

    • The Board of Directors’ Meeting (after conversion) No.1/2020 on 23 March 2020 approved the interim dividend payment at the rate of Baht 0.015 per share totaling 1,000,000,000 shares worth Baht 15,000,000 and record of legal reserve of Baht 3,000,000.

    October

    • The Extraordinary General Meeting No.1/2020 on 9 November 2020 had the following key resolutions:
      • Approved to register of the Company’s common shares in the Stock Exchange of Thailand (SET) or MAI and to enter into an agreement to register its securities with the Stock Exchange of Thailand (SET) or MAI
      • Approved the Company’s right offering in the amount no more than 360,000,000 shares at a par value of Baht 0.50 through an Initital Public Offering and offers to benefactors and related persons of the Company.
      • Approved the regulations and share of right offering through an Initial Public Offering (IPO) to benefactors and related persons of the Company with the following details:
        1. Allocated common shares for right offering in the amount of no more than 54,000,000 shares or 15 percent of common shares offered in this round to the Company’s benefactors.
        2. Allocated common shares for right offering in the amount of no more than 36,000,000 shares or 10 percent of common shares offered in this round to the Company’s related persons and/or employees.
        3. Allocated common shares for right offering in the amount of Baht 270,000,000 and remaining shares from the offerings in 1) and 2) to offer to persons following the discretion of the underwriter that will later be appointed.
      However, the number of common shares offered in the IPO to the Company’s benefactors, related persons, and employees in 1) and 2) must not exceed 25 percent of the total common shares offered in the IPO or 90,000,000 shares.
  13. April

    • The 2021 Annual General Meeting on 7 April 2021 approved the allocation of net profit for 2020 as follows:
      • Approved to record legal reserve for 2020 in the amount of Baht 1,850,000
      • Approved dividend payment from net profit in 2020 at Baht 0.02 per share in the amount of 1,000,000,000 shares worth Baht 20,000,000 on 5 May 2021.
    • The Company launched its full e-Commerce sales on www.chicrepublicthai.com.

    October

    • The Company lauched its full e-Commerce sales on www.rinahey.com
  14. April

    • The 2022 Annual General Meeting on 18 April 2022 approved the allocation of net profit for 2021 and dividend payment as follows:
      • Approved to record legal reserve for 2021 worth Baht 1,750,000
      • Approved the dividend payment from net profit for 2020 and 2021 at Baht 0.02 in the amount of 1,000,000,000 shares worth Baht 20,000,000 on 12 May 2022.

    June

    • The Board of Directors Meeting No. 4/2022 on 27 June 2022 approved the interim dividend payment of Baht 80,000,000 to shareholders on the shareholder list on 18 April 2022. The funding source of the dividend payment consisted of a bank loan of Baht 50,000,000 and internal cash flow of Baht 30,000,000. The dividend was paid on 11 July 2022.

    July

    • The Stock Exchange of Thailand registered the Company’s common shares as listed securities on MAI and began trading on 27 July 2022 using the ticker symbol “CHIC”.

Organization Chart

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